A private AI system for professional Yandex Direct work

The performance team needed to replace fragmented tools and manual analysis with one AI workflow for Yandex Direct.

The goal was not another advertising-dashboard interface, but a working system for campaign analysis, problem detection, decision preparation and recurring operations on real project data.

• Audit campaigns and review performance.
• Find anomalies, meaningful changes and areas that need attention.
• Prepare recommendations and investigate advertising traffic.
• Connect advertising indicators with available downstream business results.
• Use AI as part of the performance workflow rather than as a disconnected chat.

A wrong advertising decision affects budget and sales, so automation was designed to support specialists rather than replace professional judgment.

Critical actions stay under the control of a responsible person. The workflow was tested on working scenarios before handover.

Over 25 days of implementation and testing, the team received a production-ready system for campaign analysis, performance analytics, recommendation preparation and selected PPC workflow automation.

The individual delivery cost for this documented project was 10,000 USDT.